Rouaanstraat - Groningen
This project showcases a sleek and modern two-story company building designed for both functionality and visual impact. The ground floor features a spacious, open-plan showroom intended to maximize product visibility and create a welcoming first impression for visitors and clients. Large floor-to-ceiling windows flood the space with natural light, enhancing the openness and making the showroom feel connected to its surroundings.
Project details
The upper level houses a series of bright, flexible office spaces arranged to support a productive and comfortable working environment. With extensive glazing throughout, the entire building benefits from a sense of transparency and lightness, promoting well-being and creating an inviting atmosphere. The architectural language is clean and minimal, with a focus on straight lines, open volumes, and a consistent material palette.

In this ArchViz project, the focus was on capturing the openness and clarity of the design. Natural lighting was key — using both daylight and interior lighting setups to highlight the spatial relationships and glass features. Materials were carefully selected and represented to emphasize quality and simplicity, helping the viewer imagine the building as both practical and elegant.

This was a rewarding project that combined technical precision with a strong visual narrative. The result is a light-filled, modern commercial space that balances presentation, work, and client experience — and is fully brought to life through detailed architectural visualization.



